How to start your first SEO project

Part 2


Design and build your web site. You want to build basic SEO into this from the beginning. Ensure your Unique Selling Proposition is built in from the beginning.

DO YOUR KEYWORD RESEARCH AGAIN. You should have already done this as part of your due diligence, but you need to do it again.

Ensure all images have ALT tags.
Write a unique title for each page of your site.
Write a 150 character or less meta description.
Build about 2-3 different keywords into each page of your website. They must occur naturally on the page. DO NOT just put in your keyword 100 times! SEO is increasingly about relevant, original, quality content, which above all means GOOD WRITING.
WRITING: Everything you write on the web site or for you postings MUST BE:
16-1. Run through a spell checker.
16-2. Run through a grammar checker
16-3. REVIEWED. It is way too easy to miss something as simple as a missing word, or two similar words that do not interchange. Spell checkers and grammar checkers can only do so much. For example, if you misspell FROM as FORM, Word (or your word processor) will not catch it. There are several techniques to do this:
16-3-1. Put it to one side for a day or two, then read it again.
16-3-2. Read it letter for letter backwards. Weird, yes, but it works.
16-3-3. Have someone else read it for you. Address the questions they have in the document.
16-4. If English is not your first language, and you are marketing to native English speakers, have a native English speaker review it, if possible. Make the required changes. Remember, you are asking them to review your language usage so you can increase your sales. Pride of authorship is NOT appropriate in this case.
You will need to write longer descriptions, as well, for the business listing and yellow pages sites. See the Basic Directory Posting Tutorial I wrote (it is in the Tutorial section of this forum).
When you write a description, run it through the word count tool in Word, too (Tools, Word Count). Keep track of how many characters, including spaces, it is, as well as how many words. You will need this for directory postings later on. Keep this in a *.txt file; word processor files have a habit of adding strange characters which interfere with your work.
DOCUMENT! See Paragraphs 32, 33, and 34 for more details.
You will want to make an e-mail address on your web site for your listings and directory postings.
Review and publish!
Hey, I’m done with my on-site SEO, right? Uh, no. There is still a lot more work to do, amigo, but you could not do it until you had a live site.
Now you need to register your site with:
Google Analytics

Google Plus
Bing Webmaster Tools
Yahoo Local


Don’t forget to upload your sitemap to Google and Bing. If you are using GoDaddy, it is easy to generate this. If not, just go to one of the many sitemap generating sites on the web.

Put the verification codes you get on your website and republish.

Now register your site with as many yellow pages sites as possible. Many will require phone verification, so have your phone handy! Even though this is technically off-page SEO, you want to get it done early, so people can start finding you.
Now sign up for as many business listing sites as you can. Start with Yelp, Merchant Circle, and Manta, and go from there.

Now you need to sign up for social media sites. You want to start with:





WordPress (or some other blogging site), if you don’t have a blog on your website already.

YouTube (if you are video-capable, or your business is video-friendly).

and go on from there.

Hey, John, wait a second. What does this have to do with ON-SITE SEO? Patience you must have, yes.

Once you have signed up for all of these (and you did keep track of your usernames, passwords, and URLs, right?), establish a way for people to comment on you without allowing them into your account. This will take a little time and some learning.

Once you have the appropriate URLs, then you want to put them on your web site. The easiest way is to have the icon on your web site. The easiest way to get the icons is to go to Google, Image Search, and look for an exact size. You want the icons to be mostly, if not all, the same file type (i.e. JPG or PNG). If you get them all the same size, it makes it look professional, and is easier than having to adjust the size in Paint. At least in GoDaddy, I can put a link in the image; when you click on it, it will take you to that URL.

When you do this, remember the goal of this part of the project: You want to make it easy for people to “like” you. So, put the icon and link for the social media sites, your blog, and your business listing sites on your site in a place that is easy to see.

Republish when you are done putting up the links.

Go to a website grading site, such as HubSpot or DIYSEO, and see how you did. Tweak as needed.

You are now done with the basic on-site portion of your project. However, you will want to ensure that each of the social media websites, your blog, and your business listing sites all link to one another. Basically, if someone goes to your blog, or your Facebook page, or some other site, you want them to be able to click on your icon and go right to your site, or your blog, or another social media site.


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