How to start your first seo projects

Part 3

OFF-SITE SEO

You started this when you registered your site and signed up for the yellow pages, business listing sites, and social media. Now you need to do several other things to get more backlinks. You will want to use a combination of:

List with the Local directories for Google, Bing, and Yahoo.

Directory postings (see my tutorial)

Classified ad site postings (see my tutorial on Craigslist in the Tutorials section of this forum).

Article Marketing

Press release marketing

Blog commenting

Forum commenting and posting

Video postings. YouTube is not the only video site, you know.

A note on blog commenting and forum commenting and posting. Make sure you are contributing relevant comments and posts; if you don’t, you most likely will be kicked off that site. Make sure your comments are spelled correctly and are grammatical. I can’t tell you how many people can’t write plain, clear, simple English. I understand many people (maybe even you) are not native English speakers, but please, try to write in a way that others can understand!

A note on Paint. Paint is a basic picture editor found in most versions of Windows. Learn to use the version on your computer. In mine, I can:

– Convert JPGs, GIFs, PNGs, and BMPs to one another.

– Change the size of a file, including to exact pixels.

– Rotate and flip the images.

A note on text editors. There are more text editors out there besides just Notepad. Notepad is basic, and it comes with most versions of Windows. If you need more capabilities than what Notepad provides, try TextPad. You can get that at CNet.

CNet is a very useful site; you can download a lot of useful programs for free. It is the first place I go when looking for a program to help solve a problem.

Documentation: You will want:

33-1. A folder on your PC with all your SEO information in it.

33-2. A *.txt file with all your.

33-2-1. Listings for directories. Don’t forget to have the number of characters and number of words adjacent to the text of the listing. As you go along, you will need to rewrite your postings to fit the requirements of various sites; keep those here, too.

33-2-2. Your website URL; also include up to 5 subsidiary links for “deep link” directories.

33-2-3. URLs for your social media, business listing, and blog sites.

33-2-4. Basic contact information such as name, address, phone number, and e-mail address. Your fax number, if you have one, goes here, too.

33-2-5. Your keywords. Keep track of the number of words and the number of characters, the same way you did with you directory listings. You want both comma separated and space separated keyword lists.

Hey, John, why keep all these in one file? So you can access the data quickly and easily. After all, how many files do you want to have open at one time?

33-3. Your logo file, if you have one, goes into this directory.

33-4. A spreadsheet where you keep track of all your logins, postings, and rankings. You will want at least 5 pages:

– Usernames and passwords for various key sites, such as Google Analytics

– Directory postings

– Yellow Pages postings

– Other postings, such as for business listing sites.

On these pages, you want to keep track of the name of the site, its URL, your username, the password, the e-mail account you used to establish this account, any security questions and answers, and the date you listed with them.

Rankings. You want to see results from your work, so you will want to keep track of where you rank on Google, Bing, and Yahoo. Now, let me tell you there are tools out there to do this work for you; however, they are only looking for ONE specific URL. As part of your SEO project, you will be listing with many different sites, from Google to Craigslist to the yellow pages. Frankly, you are less concerned about WHICH site generates traffic (or phone calls) so long as it DOES generate traffic.
You will want to keep track of:

– Date

– Google

— Keyword.

— Which site

– Bing

— Keyword.

— Which site

– Yahoo

– Keyword

-Which site

Under Keyword you will put which page you are on.

You will want to have at least 2-3 keyword phrases for which you are looking to rank your site.

Under Site you will put an abbreviation which says which site you are on. For example, I have had my listings come up, not just from my web site, but from Digg, Manta, Craigslist, MerchantCircle, and Yelp, among other sites.

Keep track of how many Google backlinks you have.

Keep track of your Alexa ranking, the increment between two days, and the 5-day moving average.

Keep track of your pagerank.

Complicated? No, not really. You can do all this in about 5 minutes a day or so.

Learning. SEO is an ever-changing field, so you need to keep up with the changes. Look on the web for some people who will send you e-mails, e-books, etc.; read them and keep them. Review them when your business is slow. Also, look for some forums where you can learn and contribute.

Tools. You will want to find SEO tools that fit your needs. Again, look on the web; there are a bunch of tools out there. Find a few and use them as needed.

TIME BUDGET

If you have experience with such things as web design, then you will be able to complete the project faster. If you are hiring someone to do it for you, then it will be faster (but more expensive). The more experience you have, the faster it will go; the more learning you need to do, the slower it will be. My experience shows:

Name, e-mail, get the URL, etc. (steps 1-8): 1-2 days

Register with the government: 1-2 days, depending on whether you need to drive to their offices or can do it on line or on the phone.

Basic web design: 1-7 days depending on your experience and the size of the site.

Registration with Bing, Google, Yahoo, DMOZ, Alexa: 1 day

Registration with yellow pages sites: 1-2 days

Registration with business listing sites: 1-2 days.

Social Media: 3-5 days depending on experience, number of sites you list on, etc.

Putting the links on your site, and linking each profile to the others: 1-2 days

Web site grading and tweaking: 1-2 days.

Off-Page SEO: Daily, 1-2 hours a day, until you take your web site down.

Hey John, how soon will I be up on the first page of Google, Bing, and Yahoo? Just a few weeks, right? Umm, no. It will take months. What I have outlined here are some “white hat” techniques. “Black hat” techniques are available, that do get you listed higher and faster; the downside is when (not if) Google finds out about it, your site will drop off the rankings, and may even be banned. Do you really want to risk that?

You will want to do the best job you can. I saw a stat the other day; there are 550 MILLION web sites out there; over 300 MILLION were started up in the last year. So you can see the competition is stiff. You can do it, but it is harder than it used to be, and the better you do youR job the easier and faster it will be to achieve your goal.

REMEMBER THE GOAL: First page of Google, Bing, and Yahoo so you can generate MORE INCOME! Good luck.

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