What is Digital Marketing?
Digital marketing is the term associated with promotion of brands and company using electronic media, mainly the internet. Although these technologies were present before, there has been rapid increase in their usage over the years.
The commonly used digital marketing techniques are:-
1)SEO (search engine optimization)
2)SEM (search engine marketing)
3)SMO (social media optimization)
4)SMO (social media marketing)
But digital marketing is a vast field with many more methods for promotion. Digital marketing is important as it helps the user to access information anywhere and anytime. Not only this, digital marketing also helps consumers to express their experiences and thinking regarding a product or brand.