Introduction to SEO

WHAT IS SEO? 

SEO stands for Search Engine Optimization. It is a techniques used to increase the visibility of a website in search engine’s result page.

WHY WE USE SEO? 

SEO helps the website to rank better in the result page. A better ranking website gets more traffic, creating the opportunity of better exposure and revenue.

There are 2 types of seo:-

1-On page seo

2-Off page seo

Digital marketing:-

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life,and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

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